Six posts, six reasons to book, one recognisable feed

Sell the occasion, not the vehicle

Car hire is bought at a moment, not browsed at leisure. A flight lands, a wedding is booked, a family works out that five seats will not do. The set is organised around those moments, so each post can be recognised instantly by someone in exactly that situation.

Client

Car Hire Australia

Year

2025

Industry

Travel & Mobility

Expertise

Art Direction, Social Design, Typography, Campaign Systems

Platform

Instagram · social feed

Six posts, six very different jobs. An airport-transfer promo needs urgency; a wedding car needs restraint; a seat-count post is pure information. Left alone they drift into six unrelated visual identities, and the feed stops reading as one brand.

A fixed frame does the holding: dark automotive photography, headline weight anchored to one corner, and a single amber accent carried through from the cover mark. Within that, the register shifts to suit the moment: condensed caps and a hard call to action for transfers and availability, a lighter script pairing for the occasion pieces. The testimonial post breaks the pattern deliberately, overlaying real client messages so it reads as proof rather than promotion.

The set covers the brand's main booking triggers while still scanning as one feed, and the frame is reusable, so a new occasion becomes a new post without redesigning the layout.